Guide · October 2026 · 8 min read
A post-purchase offer is a one-time deal shown to a shopper right after they check out — on the thank-you page — inviting them to buy something else with a discount code. It works because of one property no other upsell moment has: the sale is already done. You're not interrupting a checkout or risking a hesitant buyer; you're talking to someone who just decided to trust you with money.
This guide covers both ways to do it on Wix — manually with native tools, and automated with an app — and, just as important, how to measure the results honestly.
The right featured product is usually the natural next step from what they just bought, not a random best-seller. A few patterns that work across store types:
Don't guess: open your orders and look for products that already appear together, or items your repeat customers buy second. Your own order history is better product research than any trend list.
Post-purchase offers are cheap because the traffic is free — you're monetizing shoppers who already converted. Run the numbers on your own prices before picking a percentage:
If redemption lands at 2% instead of 4%, the offer still pays for itself — the only real costs are the discount and a few minutes of setup. That asymmetry is why the after-checkout moment is the safest place to experiment with offers: the downside is capped, the upside is a second order you would never otherwise have had.
When you create a percentage-off coupon in Wix, the default applies it once per order, to the lowest-priced eligible item — which is probably not what you meant by "10% off the serum". If the offer should discount the featured product properly, switch the coupon to apply to each eligible item and scope it to that product only. Check this setting every time: it's the difference between a predictable deal and a support ticket.
The manual route works for proving the concept. But shoppers have to type the code by hand (many won't), the offer shows to every order forever with no one-time logic, and the measurement is a spreadsheet chore. Most stores that stick with post-purchase offers eventually automate — that's the category CartRise lives in, and we'll be upfront that this guide is written by the people who make it.
This is where post-purchase offers usually go wrong. Two numbers get confused:
A tool that counts clicks as "revenue earned" is telling you a story. Insist on redemption-based attribution: the offer's code was used on a real, paid order. That's the standard CartRise was built around — it counts an order only when the code it gave out is redeemed, and shows you the per-offer breakdown so you can compare offers against each other.
A weekly check is enough. Look at three numbers: how many shoppers saw the offer, how many redeemed the code, and the revenue of those orders. If shown is high and redemptions are near zero, the problem is the pairing or the copy — not the channel. Swap the featured product before touching the discount.
No — that's the point of doing it after checkout. The first order is already paid before the offer appears, so there is no cart to abandon and no checkout to slow down. Risk only appears if you move the offer before payment.
Rotate it whenever the offer feels stale — monthly is a reasonable rhythm, or whenever your best-seller changes. Because the offer shows once per shopper, most buyers only ever see one version anyway.
Fewer than click the offer — that's normal, and why you should measure redemptions, not clicks. The shoppers who do redeem are the highest-intent ones: they just bought, and they came back within minutes.
Wix applies one coupon per order, so a redeemed offer code won't stack with another discount. Scope the offer's code to the featured product so the deal stays predictable and your margin stays intact.
CartRise's free plan includes one live offer and the full statistics dashboard, so you can prove the concept on your store before paying anything.
Next: your Wix thank-you page is your most under-used page → · Related: how to create a discount code in Wix · the best upsell apps for Wix, compared