Guide · October 2026 · 9 min read
Average order value (AOV) is total revenue divided by number of orders. Every pound it goes up is revenue you earn without a single extra visitor — no new ads, no new SEO, no new traffic. For a store doing 200 orders a month, moving AOV from $45 to $52 is $1,400 a month found money.
The seven levers below are ranked by risk to your existing checkout conversion — because an AOV tactic that scares hesitant buyers out of their cart loses more than it gains. The safest ones are last, and they're the ones most stores overlook.
You can't lift what you don't measure, and "I feel like orders are bigger" is not measurement:
One caution: a single huge wholesale order can distort a small store's AOV. If one order is more than a third of a month's revenue, calculate that month with and without it and use the steadier figure as your baseline.
Combine complementary products at a small saving — "the skincare set". In Wix, you can create a bundle as its own product, or use a "buy X get Y" coupon. The risk: a pre-built bundle can feel like a decision the shopper didn't want to make. Test one bundle built around your best-seller before building five.
"Save 10% when you buy two." Works naturally for consumables — candles, supplements, coffee, skincare. Set up as a Wix coupon with a minimum quantity or subtotal. Risk is low if the product genuinely gets used up; meaningless for one-off purchases like a ring.
Set the threshold just above your current AOV — if orders average $45, free shipping at $55 pulls orders upward without being absurd. Wix supports free-shipping coupons and automatic shipping rules. Watch that the bar is reachable: a threshold nobody can clear just annoys people.
"Add the matching case for $12?" on the product page or cart. Effective when the pairing is obvious and cheap relative to the cart. The caution: anything that adds steps or decisions between wanting and paying can cost you the original order. Keep cross-sells to one, obvious, skippable.
If you haven't tested a price increase in a year, test one. A 5% price rise on the product most people buy lifts AOV directly and often doesn't dent conversion at all. It's the least glamorous lever and one of the most reliable.
A "come back" code on the thank-you page or in the order-follow-up email costs nothing at checkout time — it creates the next order rather than inflating the current one. Simple to run manually in Wix with a coupon and a line of text. The mechanics are in our discount-code guide.
The newest lever for Wix stores: after payment completes, the thank-you page shows one offer — the natural pairing for what was just bought, at 10–20% off, code copied and ready. The first order is already paid, so there is literally nothing to lose: no cart to abandon, no checkout to slow down.
This is what CartRise automates (we're the ones writing this, in the interest of full disclosure): the offer matches your store's design, shows once per shopper, and — the part most tools skip — the dashboard counts revenue only when the code is redeemed on a real paid order. No click-counting theater.
Run one change at a time and compare months, not days. Track AOV in Wix Analytics, and for offer-driven revenue, count redeemed codes: in Stores → Orders you can filter by coupon, or use an app that attributes redemption-based revenue per offer. If a lever can't show you redeemed-code revenue, you're guessing.
A $7 AOV lift sounds small until you annualize it. At 200 orders a month, $45 → $52 is $16,800 a year — from traffic you already have. And the zero-risk levers compound with the risky ones: a price rise on the anchor product, a threshold just above AOV, and a post-purchase offer can all run at once, each adding a few dollars to the same orders.
The reverse is also true, which is why the risk ranking matters: one heavy-handed pre-checkout cross-sell that costs you 5% of your orders wipes out an entire year of threshold-tuning. Protect the checkout first; add value around it.
There's no universal number — it depends entirely on your products and margin. The useful benchmark is your own baseline: measure AOV over the last two or three months, then judge every lever against that. A 10% lift on your own number is a win regardless of what other stores do.
Decide once and stay consistent — most stores use the product revenue of the order, excluding shipping and tax. Whichever basis you pick, keep it fixed, because a basis that changes makes every comparison meaningless.
Compare months, not days — order volume on most stores is too small for weekly numbers to mean anything. Give a lever a full month, compare against your baseline month, and change one thing at a time.
Yes, if the tactics that raise it start costing you orders. That's why the levers here are ranked by checkout risk: if total orders or conversion dip while AOV rises, you're pushing a pre-checkout lever too hard — move budget toward the zero-risk post-purchase levers instead.
Start with the free plan: one live offer, the full statistics dashboard, and revenue you can verify by code redemption.
Related: how to add post-purchase offers to your Wix store → · how to set up BOGO offers on Wix →